DOWNERS GROVE, IL – September 30, 2024– As travel trends evolve, Abercrombie & Kent (A&K), the leader in exceptional travel experiences, continues to curate journeys that offer fresh perspectives on beloved destinations, while uncovering hidden gems and providing exclusive access to off-the-beaten-path experiences. From exploring Norway’s pristine fjords to venturing deep into the Amazon and to discovering the cultural heritage of Northern Morocco, A&K’s 2025 itineraries promise deeper immersion and authentic encounters. Select journeys even feature stays at A&K's newly opened or renovated Sanctuary camps, lodges, and riverboats, offering guests a unique blend of luxury and adventure. A&K continues to redefine travel with carefully curated accommodations and enriching activities that reveal these destinations in ways only A&K can.

1. Morocco – Northern Morocco 

Northern Morocco is emerging as a hotspot for travellers seeking a blend of natural beauty and rich culture. With its blue-painted town, rugged mountains, and vibrant markets, the region offers an intimate, less-explored side of Morocco. The rise of cultural festivals and new attractions, such as the Museum of Parure and a contemporary art museum, makes 2025 an exciting time to visit.

In response to this growing appeal, luxuryhotels are expanding their presence. The Royal Mansour Casablanca opened in July 2024, while Rabat has recently welcomeda Ritz-Carlton and a new Four Seasons is set to open in late 2024. In Marrakech, the newly opened Park Hyatt and the recently renovated Four Seasons Resort Marrakech add to the luxury offerings. Additionally, United Airlines will launch a direct Newark-to-Marrakech route in October 2024, enhancing accessibility for U.S. travellers.

Do It the A&K Way: Explore Northern Morocco on A&K's "Morocco: Tangier & the Blue City" journey, a new itinerary for 2025 that includes visitingChefchaouen, Tangier, and hidden gems throughout the region.This journey features luxurious accommodations, including the newly opened Royal Mansour Casablancaand the Park Hyatt in Marrakech.

“Northern Morocco offers hidden treasures like the lesser-visited blue town of Chefchaouen and its stunning hiking trails. Exploring this region not only reveals captivating landscapes but also provides an opportunity to engage with local artisans and experience the vibrant community beyond the usual tourist path.” — Stefanie Schmudde, Senior Vice President, Global Product Strategy at Abercrombie & Kent

2. Uganda – Bwindi Impenetrable Forest 

2025 is the perfect year to visit Bwindi, one of the last strongholds for mountain gorillas. Celebrating 30 years of conservation success, the forest has seen a rise in gorilla populations. Additionally, the Uganda Wildlife Authority plans to habituate chimpanzees in Bwindi, adding chimpanzee trekking to the region’s unique wildlife offerings. With Uganda Airlines set to launch direct flights between Entebbe and London by late 2024, reaching this misty, remote haven will be easier than ever, offering an unforgettable opportunity to connect with these incredible creatures.

Do It the A&K Way:After trekking through Bwindi’s dense jungle, relax at the newly rebuilt Gorilla Forest Camp, reopening in May 2025. The camp’s 10 expanded suites offer immersive experience with floor-to-ceiling windows and outdoor decks, perfect for unwinding after gorilla trekking. Enhanced communal spaces and a spa provide extra comfort, making it an ideal base for exploring the forest and supporting conservation efforts.

“The heart of Gorilla Forest Camp—its dynamic team and unbeatable location within the park gates—will stay the same, but the accommodations are being transformed to provide more space and enhanced comfort for our guests.” — Lara Vancans, Senior Sales Director, Sanctuary Retreats.

3. Peru – The Amazon Rainforest

Peru’s Amazon Rainforest offers an adventurous alternative to traditional safaris for 2025. Water-based wildlife encounters challenge even the most seasoned safari-goers, rewarding keen eyes with rare sights in a biodiverse landscape. For those returning to Peru, it’s an ideal way to explore beyond Machu Picchu, especially with new luxury riverboats enhancing the experience. For travellers seeking a unique blend of adventure, wildlife, and culture, the Peruvian Amazon promises a transformative experience in 2025.

Do It the A&K Way: Experience the Peruvian Amazon aboard A&K’s luxurious Pure Amazon riverboat, launching in mid-2025. Withjust 22 guests, this intimate boat blends seamlessly with the Peruvian Amazon’s beauty, offering the exceptional service and experiences that A&K has been renowned for in Peru for over 25 years.'Pure Amazon' will be featured on two new A&K curated small group journeys: 'Peru: Machu Picchu & the Amazon' which combines the iconic ruins with the rainforest's wonders, and 'Peru by River & Rail', a unique itinerary blending a magnificent river cruise with a scenic train journey on the Andean Explorer through the Andes, and an exploration of Lake Titicaca. 

“Designed with cultural immersion in mind, Pure Amazon allows guests the opportunity to witness the rainforest's abundant wildlife and connect with local communities in a meaningful way.”— Lara Vancans, Senior Sales Director, Sanctuary Retreats.

4. Italy – Tuscany

Tuscany remains an iconic destination, known for its picturesque landscapes and world-renowned wines. In 2025, Tuscany offers even more reasons to visit, including special anniversaries and exclusive experiences. Highlights include the 100th anniversary of *Masceleria Falaschi* in San Miniato, where travellers can enjoy traditional Tuscan cuisine during the village's truffle festival. With Rome drawing extra crowds for the Roman Catholic Jubilee year, Tuscany provides a serene escape.

Do It the A&K Way: A&K Private Estates in Chianti areperfect for families or special celebrations. Available in Summer 2025 exclusively through A&K, the Chianti Collection features five elegant villas in Tuscany, each equipped with premium amenities like heated pools, outdoor kitchens, yoga studios, gyms, and wine cellars. With a dedicated local host and round-the-clock concierge service, A&K ensures every detail is expertly managed, from private parties to exclusive dining reservations, guaranteeing an unforgettable Tuscan escape.Starting at $55,000 per week($600-700 per person per night), these estates offer exceptional value in the region.

“With A&K Private Estates, you’re not just getting the keys to your own secret corner of Tuscany — you’re getting the full A&K Experience, which our expert guides will organize and personalize just for you, including wine tasting, cooking classes and a private photographer to capture the magic.” — Stefanie Schmudde, Senior Vice President, Global Product Strategy at Abercrombie & Kent

5. Vietnam – Culinary and Cultural Adventures

Vietnam continues to captivate travellers with its dynamic culinary scene and rich cultural heritage. With Michelin recognizing seven restaurants for their culinary excellence—four awarded in 2023 and three more this year—food lovers will find an exciting gastronomic scene to explore.

Moreover, the country will celebrate the Golden Jubilee of Reunification Day on April 30, 2025, marking a historic milestone in its unification, making it an especially meaningful time to visit.

Do It the A&K Way:Join A&K's new "Flavors of Vietnam" journey, where travellers will explore the country’s culinary treasures, from Hanoi’s street food stalls to Ho Chi Minh City’s Michelin-starred restaurants. The itinerary features two Michelin star restaurants: Gia,focusing on traditional Vietnamese cuisine with a modern twist; and Anan, the first Michelin star restaurant in Ho Chi Minh City, which elevates street food and typical Vietnamese dishes. Alongside these culinary experiences, travellers will also dive into Vietnam’s vibrant cultural traditions.

“For our new culinary-focused journeys, we wanted to begin somewhere less expected than the classic foodie destinations. Vietnam offers a unique blend of fine dining and street food, where cultural nuances truly shape the cuisine. Guests can explore Ho Chi Minh City on vespas, sampling the local flavors for a true taste of the culture.”— Stefanie Schmudde, Senior Vice President, Global Product Strategy at Abercrombie & Kent

6. Southern India – Temples and Traditions

A&K experienced a significant increase in demand for travel to India over the past two years, with focus on the northern region around Udaipur, Jaipur, and the Taj Mahal. There is a growing opportunity for exploration in the south, away from the crowds.Southern India presents travellers with a rich tapestry of experiences, from exploring ancient temples and architectural marvels to immersing themselves in diverse natural landscapes, including the Kerala's serene backwaters. Visitors can indulge in unique culinary delights,encounter wildlife in national parks, and discover extraordinary spice villages, tropical coastal cities, and impressive rock temples adorned with intricate carvings.The fully renovated Taj Malabar in Kochi blends the historic charm of its 95-year-old heritage with modern amenities for a truly unique experience.

Do It the A&K Way: Experience A&K's "Southern India: Temples & Traditions" itinerary, where guests explore ancient sites, participate in local festivals, and enjoy exclusive access to cultural experiences, including a meeting with the Cochin Royal Family.

“Southern India is ideal for those seeking both relaxation and cultural enrichment, especially for second-time travellers to India looking to explore beyond the iconic sites in the North.”— Stefanie Schmudde, Senior Vice President, Global Product Strategy at Abercrombie & Kent

7. Northern Europe & Arctic 

With the growing popularity of cool-cations– vacations to cooler climates during the summermonths –Northern Europe and the Arctic are poised to offer unforgettable experiences in 2025, featuring exciting destinations such as Iceland, the Faroes, Scotland, Ireland, Norway, Denmark, and the Arctic Circle. Travellerscan visit subarctic islands, volcanic landscapes, and rugged coastlines, venturing from Iceland's vibrant Reykjavik to the Westman and Faroe Islands, the Isle of Skye, and Dublin.Norway’s majestic fjords provide breathtaking views and outdoor adventures, while Denmark’s charming cities, particularly Copenhagen, are known for their culinary delights and innovative design. Additionally, the Arctic Circle invites visitors to experience a vast breadth of Arctic wildlife habitats, including the polar bear haven of Svalbard. This blend of stunning landscapes, rich culture, and cooler summer climates makes Northern Europe and the Arctic an ideal choice for travellers in 2025.

Do It the A&K Way:Experience Northern Europe with A&K’s expertly crafted itineraries. Cruise Iceland, the Faroes, Scotland & Ireland to explore Iceland’s natural wonders, remote subarctic islands, historic sites, and distinctive coastal towns, with highlights like a Talisker Distillery tasting and encounters with diverse wildlife.Another option, venture to Norway & Denmark to explore stunning fjords and charming villages while indulging in the rich culture and culinary delights of Oslo and Copenhagen. Finally, sail on our Arctic Expedition Cruise, where you'll search for polar bears in the Svalbard Islands and marvel at the majestic fjords of East Greenland, all while enjoying guided shore landings and active excursions in some of the world’s most remote and breathtaking landscapes. 

“Cooler climates offer a refreshing escape from summer heat, providing unique landscapes and outdoor adventures that allow travellers to engage with nature in comfort. With fewer crowds, vibrant cultural experiences, and opportunities for wellness, these destinations promise a memorable and rejuvenating getaway."— Stefanie Schmudde, Senior Vice President, Global Product Strategy at Abercrombie & Kent